Hi, I'm Kristen!

With over 14 years of experience in digital marketing, I understand the importance of marrying business priorities and metrics with clean design to create multi-channel campaigns: everyone gets what they need. I’m able to discern and set project priorities for the team, even when initial direction is vague.

WHAT I’M LOOKING FOR IN MY NEXT JOB

• Inspiring the team of to push the boundaries of what they think is possible for themselves and the institution (AKA: The Eternal Cheerleader!)
• Collaborating with Marketing and Line of Business leaders to build creative, multi-channel campaigns that support the strategic business goals of the organization
• Making and improving user-focused creative that delights the customer
• Working with cross-functional teams in strategy and analytics to ensure brand standards and data work together (science + art)

TECHNICAL PROFICIENCIES

• Creative Direction (Digital, Print, UX/UI, Photography, Videography, Copy)
• Digital Marketing (I can “talk tech” with the development team)
• Creative Leadership (Ask me about the tools I created to keep the team inspired and on track!)
• Manage External Agencies
• Creative Interviews and Briefing
• Branded Storytelling
• Site Optimization Improvement
• Email Marketing with experience using several Email Service Providers
• Replatform and CMS Implementation
• Loyalty Program Design and Implementation
• Agile and Scrum Development
• Social Media
• SEO Improvement
• Event Design
• Expert in Adobe Photoshop, Dreamweaver, Illustrator, InDesign, Adobe Acrobat
• Content Management Systems
• Digital Asset Management Systems
• CSS and HTML (I’ll be finishing up a bootcamp in the coming weeks to sharpen my skills)
• Google Analytics
• Wordpress and Squarespace Templates
• Process Improvement and Project Management
• Experience with in-house and agency work
• Experience in the following industries: retail, ecommerce, finance, healthcare, education
• Conversational in Spanish

SOFT SKILLS

• I believe in mentoring and growing the team.
• I’m an intuitive and thoughtful communicator.
• I’m “fun and flexible” (I can roll with and lead through stressful situations and changing priorities).
• I’m “people-y” (That’s how I say “gregarious”).

Please email me for a full resume.

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When I'm not at work, you'll find me baking, watching classic movies, listening to vinyls, reading, or playing with my furbabies: I have a Pembroke Welsh Corgi and a Miniature Pinscher mix.